Winter Constructions is a residential development group based in Melbourne’s inner west.

To set themselves apart from other small builders and developers in the residential space, they approached Bite to help develop a brand strategy. Through discussions with the client, we identified that they were selective about the type of projects they choose to work on – it is about quality and attention to detail.

We refreshed their existing visual identity and reworked the weights of the type and introduced a bright blue and black to give the logotype a contemporary feel. The website places a strong emphasis on imagery to showcases their craftsmanship.

The final part was helping them with a simple social media strategy. The platform that we believed would deliver the best results was Instagram, being a visual medium and easiest to manage on the go while on building sites. We helped develop a list of hashtags that could be used easily and consistently.