Smith + Tracey is an architectural consultancy with offices along the eastern seaboard. With a large and varied portfolio of work, Smith + Tracey have vast experience in the areas of education and community architecture.
As part of a major brand/culture investigation and subsequent brand refresh Bite carried out for Smith + Tracey, we were tasked with designing and developing a new website. The client’s connection to community and education-based architecture was critical to the way we approached the website. As well as providing a visually-rich result, it was important to support imagery with valuable content. This ‘information sharing’ was enhanced with a very clear connection to Instagram – an integral part of the social media strategy Bite developed for Smith + Tracey.
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