Regis Aged Care is one of Australia’s largest providers of aged care. For Regis Aged Care, Bite initially provided brand research and strategy, leading to brand development and implementation.
Regis Aged Care commissioned Bite to carry out brand research and analysis on the existing Regis brand; a process that took several months. Armed with the information collected during research and analysis, we were in a strong position to construct the most appropriate brand strategy for the organisation.
The first stage of the strategy was to develop a new corporate image (visual identity) and logo. After successfully establishing the new logo, visual identity and visual architecture along with a Visual Style Guide, we set about introducing the new identity throughout the entire organisation. This included developing all internal and external communications pieces, HR resource materials, marketing collateral, way-finding and architectural signage, Signage Style Guide and redesigning the web site. Bite continues to work with Regis on brand-related, communication and marketing projects.
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