Nursery & Garden Industry Victoria (NGIV) is the peak industry body for Victoria’s horticultural sector, with its members involved in production (turf and greenlife) and retail nurseries, as well as horticulture-allied trades, botanic gardens, educational institutions and other not-for-profit organisations, including government-aligned green enterprises.
NGIV participates in various careers expos to get a new generation of people interested and involved in the industry. To attract a teenage demographic, NGIV wanted new marketing collateral that was modern, eye-catching, sophisticated and represented all aspects of the industry.
In response to the brief, Bite designed and developed a 6-page A5 brochure and pull-up banner. The images used represent different aspects of the industry; from harvesting seeds and growing seedlings into plants, right through to end use in public spaces. A stylised, geometric leaf motif was also employed to add colour and visual interest and to highlight the horticulture theme.
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