The City of Kingston runs an annual community event, Kingston’s Pet Expo. This event allows animal lovers to check out local pet services and products as well as participate in fun family and pet friendly activities and free entertainment.

The Council asked Bite to update the branding for the Pet Expo to “make it more eye-catching and fun, but not too juvenile”. Using bursts of colour and a variety of different animals, Bite developed a distinctive image that was used with the updated logo wordmark to create a new and dynamic visual identity.

Bite then applied this new branding to a wide range of collateral including: billboards, email banners and digital screens.