Each year the City of Kingston’s arts division, Kingston Arts, participates in the Midsumma Festival, celebrating ‘queer’ arts and events across Australia. In 2021 a collaborative project between two artists, Willow Franklin and Zoe Kingsley, created an online zine and outdoor projection for the Festival.
Bite was asked to create a design to promote the zine and outdoor projection, across several items, including a digital screen, email banner, social media animated posts, website banners and a poster.
Bite highlighted the unique artwork to act as a focal point, while keeping the heading and copy simple, yet easy to read, so as to not detract from the hero image. The design was then applied across the collateral items.
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