First Samuel is an integrated boutique wealth management advisory with a client list of high net worth individuals.

For over 25 years, as well as other professions, they have provided specialised financial advice to clients who are medical practitioners.

Bite was asked to devise a digital marketing campaign to create brand awareness of First Samuel in the medical sector and attract medical professionals as potential clients.

Firstly, we developed several targeted and memorable headlines including ‘Wealth Specialists for Health Specialists’, to grab attention and elicit a response.

A series of digital ads were created with an eye-catching graphic of building blocks, each with financial health icons, in the shape of a medical cross, symbolising building financial health. This design carried through to a landing page (the user clicked-through to from the ad) that provided information about First Samuel and included a lead-capture form.

Response has been positive, with a number of potential clients contacting First Samuel.

Copy Writing
Strategy
Art Direction
Design
Finished Art
Imagery
Animation