St Vincent de Paul Society Victoria produces a yearly report to highlight the results of the organisation as well as showcase the past year’s events and good works. Vinnies decided to switch from an Annual Report to a ‘Philanthropy Report’ so that they could feature more human-interest stories and have the additional benefit of using the report as a marketing document.
Bite designed this 28-page report for the 2019-2020 financial year featuring a hand-written typeface for key headlines, to provide a more personal feel. These headlines play on the St Vincent de Paul Society’s positioning statement ‘good works’ by varying the second word depending on the topic. For example:
- Cost of Living = Good helps
- Food Insecurity = Good feeds
- Homelessness = Good cares
- Education = Good educates
Due to the COVID-19 pandemic, this report was created as an online web-ready PDF only. To enhance the online experience, a navigation menu was created for the top of each page.
Design
Layout
Infographics
Finished artwork
Proof reading