The Australian Beef Sustainability Framework (ABSF) was established by the Australian beef industry to help meet the changing expectations of consumers, customers, investors and other stakeholders, and promote the longevity and prosperity of the industry.

Bite was asked to design and format the 80-page 2019 Annual Update for ABSF which reported on cattle, people and collaboration within the industry as well as the balance between tree and grass cover. A dynamic concept was produced that featured infographics which helped bring key information to the life and added to the visual impact.