The Anzac Centenary project, commissioned by the Victorian Department of Premier and Cabinet, was a significant undertaking for Bite. The project, titled ‘Their journey is our story’, aimed to encourage the Victorian public to join the conversation for the Anzac Centenary, commemorating the 100th anniversary of World War 1.
Bite was asked to establish and develop the creative direction for this campaign, which included designing and producing a full-page insert for the Melbourne Herald Sun, complete with a message from the Premier. Additionally, Bite was responsible for designing full-page advertisements for the AFL and NRL Records for their Anzac Day weekend rounds. We also designed and produced an ANZAC Centenary VC Book consisting of 40 pages, that included an image and profile of every Australian awarded the Victoria Cross, various brochures, newspaper banners as well as free standing pull-up banners.
This was a substantial ongoing campaign that ran for four years, concluding in 2018. Bite’s work on this project was an important contribution to the commemoration of the Anzac Centenary, and helped to promote meaningful conversation about the sacrifice and legacy of the ANZACs.
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