The Air Conditioning and Mechanical Contractors Association of Australia (AMCA) is a nationwide industry body that represents businesses operating in the commercial heating, ventilation and air conditioning (HVAC) industry.
AMCA Australia is committed to helping its members create safe and healthy environments for employees to thrive, and have developed The Toolbox Talks Manual to help run effective safety training sessions that reinforce and embed safety practices.
To help promote this program throughout National Safe Work Month, Bite was commissioned to develop a brand and creative campaign. Playing on the phrase ‘sharpen up your skills’ Bite created a logo using a pencil, to symbolise taking notes during a meeting, with the strapline ‘Sharpen up on safety’.
This was then applied to a series of social media tiles, eDM and web banners.
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