10-year Capital Asset Program branding

ACT Health is the Department of Health in the Australian Capital Territory. ACT Health embarked on a 10-year capital asset development program which would provide major upgrades to existing assets, as well as building brand new health infrastructure throughout their jurisdiction – the Australian Capital Territory.

As this was a major infrastructure program costing many millions of dollars, a brand and communications campaign was required to inform and educate the general public of the massive changes that would take place over a long period of time.

This would have a major impact on the general public as at times there would be inconvenience with road closures and building works. However, there would be substantial long-term benefits and so communications were critical from an education and information perspective. More importantly, community support for this project was essential.

A brand needed to be developed that communicated, in the simplest way, the ‘blue sky’ nature of this project: while the project would take some time, in the long term it would enhance the lives of all ACT residents, especially today’s younger community as they will be future beneficiaries.

Brand development
Brand strategy

  • ClientACT Health

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