ACT Health is the Department of Health in the Australian Capital Territory. ACT Health embarked on a 10-year capital asset development program which would provide major upgrades to existing assets, as well as building brand new health infrastructure throughout their jurisdiction – the Australian Capital Territory.
As this was a major infrastructure program costing many millions of dollars, a brand and communications campaign was required to inform and educate the general public of the massive changes that would take place over a long period of time.
This would have a major impact on the general public as at times there would be inconvenience with road closures and building works. However, there would be substantial long-term benefits and so communications were critical from an education and information perspective. More importantly, community support for this project was essential.
A brand needed to be developed that communicated, in the simplest way, the ‘blue sky’ nature of this project: while the project would take some time, in the long term it would enhance the lives of all ACT residents, especially today’s younger community as they will be future beneficiaries.
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