13 Web design trends to watch in 2017

The landscape of web design is constantly evolving.
Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue. To help you prepare for wherever the web design tide takes us in 2017, we’ve put together a list of 13 trends to keep a close eye on. Check them out below, and get inspired to tackle your web design projects this year with style.13 Web Design Trends to Watch in 2017

59% of millennials feel overloaded with digital brand communications.

The latest research by the loyalty management firm Aimia Institute finds that Millenials are the most sensitive to digital overload. 44% of Millenials are likely to unfollow a brand on social media or unsubscribe from newsletters if they feel overwhelmed with digital communications. For comparison, just 13% of Gen X feel the same way.

The researchers call these group “High Volume Sensitive consumers” (HVS). 59% of them feel overwhelmed with emails, 60%—with text messages, 62%—with push notifications from mobile apps.

As a result, HVS consumers block numbers (80%), unsubscribe from newsletters (84%), delete apps (82%), unfollow brands on social media (86%), about 62% adjust settings of their accounts to limit irrelevant information. The most impatient consumers are from the U.K. (49% change settings to reduce communications, others are more radical), the most patient ones are in India (64% are ready to do so).

Cleveland Museum of Art interactive exhibits

Already midway through a $350 million-dollar expansion, the Cleveland Museum of Art was challenged to grow new audiences. Tasked to utilize technology, but not diminish the traditional gallery experience, media design firm Local Projects created a suite of new “interactives” that transform the art museum experience. Another priority was to incorporate the learning objectives and specific content of individual installations without losing sight of the overall visitor experience. It’s a serious challenge to balance learning, contextual understanding and fun.