What makes an infographic successful? As designers, we want it to achieve a balance of two main things:
- Did the reader get the message we wanted them to get?
- Was the message memorable?
Here is a review of the new Eurovision 2017 identity by Brand New
First celebrated in 1956, the Eurovision Song Contest is an annual international TV song competition hosted and “played” by member countries of the European Broadcasting Union.
Each country is represented by a singer performing an original song and then the viewing public selects the winner. Nearly 200 million people watch the televised event, which itself is quite a spectacle. Past winners have included ABBA and Celine Dion before either were ABBA or Celine Dion as we know them today. Each year, the competition is hosted by a different country and as long as they use the Eurovision logo, each edition has its own identity. Taking place in Kyiv, Ukraine, this May, this year’s identity has been designed by local firms banda.agency and Republique.
2016 is perhaps the year of rebranding—many established companies chose to go through an identity overhaul this year, opting for a modern and simplified facelift.
However, as with branding, there are definitely hits and misses, and some that are more controversial than others.
The Claypole’s Jazz Festival, held just outside of Buenos Aires, was the first international and foreign popular music show in the city. Organized by the local city theater, Espacio de debate y cultura La Casa de Claypole, the festival was only promoted with posters.
Pentagram designer creates anti-war poster featuring real blood for the 70th anniversary of the Hiroshima and Nagasaki tragedy.