Beads of Glory – Eurovision Song Contest 2017 logo

Here is a review of the new Eurovision 2017 identity by Brand New

First celebrated in 1956, the Eurovision Song Contest is an annual international TV song competition hosted and “played” by member countries of the European Broadcasting Union.

Each country is represented by a singer performing an original song and then the viewing public selects the winner. Nearly 200 million people watch the televised event, which itself is quite a spectacle. Past winners have included ABBA and Celine Dion before either were ABBA or Celine Dion as we know them today. Each year, the competition is hosted by a different country and as long as they use the Eurovision logo, each edition has its own identity. Taking place in Kyiv, Ukraine, this May, this year’s identity has been designed by local firms banda.agency and Republique.