Apple’s first ever iPhone ad highlighted one special feature: making phone calls

Yesterday marked ten years on from the first introduction of the iPhone, and while the device has gone through seven iterations and multiple design changes, the core of the object has remained the same: it’s a phone.

And that’s all Apple wanted you to know about the first version of the iPhone, a device we now expect to do thousands of different tasks. The company’s first advertisement for the 1st generation iPhone highlighted nothing more than the calling capability of the device.