Need to communicate with 16 to 24 year olds online?

Here is an article by Katie Young from the Global Web Index on some of their recent research conducted showing that almost 50% of this age group consider their smartphone as the primary device for getting online. 

Not only are 16-24s the most enthusiastic users of smartphones but, as our newest research reveals, they are most likely to say that smartphones are their most important device for getting online.

Close to half from this age group say this about their mobiles, with only a third of 16-24s identifying laptops as their favored device.

Compare this to the 9% figure that smartphones score among 55-64s and the importance of age-based trends is strikingly clear. In fact, older internet users are much more likely to value desktop PCs (46%) and laptops (40%) over smartphones.

COTD-Charts-10-Feb-2016-16-24s-say-mobile-is-their-most-important-device

See the original post here

 

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