The NFL’s Super Bowl is world famous for… its ads.
This year the South Korean car manufacturer Hyundai took the game on in a big way with four spots – two 30-second in-game ads, one 60-second pre-kick Spot and one 60-second pre-game ad.
Hyundai hired four world-class directors to help them create their four ads to highlight the technology and advanced features in their newest Hyundai models and to promote the brand’s motto: “We make things better.”
As well as the four ads that ran on Super Bowl Sunday, Hyundai created teaser ads that were run the week leading up to Super bowl 50. Have a look at all of these below.
The Super Bowl is the place where some brands get their break (see Apple’s 1984 advertisement for the Macintosh), and where many household names add entertainment value to what many people say is a boring game.
You can watch most of this years Super Bowl ads here. Enjoy.